ATTOP has a number of competitive advantages over most other marketers of tea tree oil.

These include ATTOP's:

• grower shareholders produce tea tree oil from their own plantations.
• grower shareholders have significant investments in the industry and a long term commitment to ensure supply of high quality tea tree oil.
• growers can increase production to meet demand.
• capacity to supply high volume contracts.
• strategic advantage in having its plantations spread over a wide geographic area which eliminates potential supply problems that can occur with single plantation sourcing.
• ability to supply a wide range of product specifications to meet all customer requirements.
• growers can supply both standard plantation oil and organic oil.
• structure is designed to minimise operating costs and ensure price competitiveness.
• ability to provide technical assistance to customers.
• ability to supply tea tree oil in quantities up to container loads.